As Executive Creative Director at Accenture Song, I led brand, social, and content strategy and content for global clients while also helping shape the future of creative innovation as a founding member of the Gen AI Continuum Group. I developed AI-powered creative frameworks for clients like Merck, Eli Lilly, and MARS, exploring how generative tools could unlock new storytelling modes, enhance personalization, unify complex brand ecosystems and make fun stuff. My focus included immersive campaign design, prompting strategies, ethical AI deployment, and creative prompt engineering, helping teams reimagine what’s possible when creativity and intelligence work in sync. Bringing together creative, tech and data to help brands make content and experiences that stand out from the noise.

See brand work here →

Executive Creative Director and creative lead for Jaguar Land Rover North America, working as part of the global team. Led brand strategy, 360 creative, content, PR, and influencer and creator collaborations across 44 markets. Drove major growth for Land Rover (Range Rover, Defender, Discovery), including the U.S. reintroduction of Defender, which won Campaign of the Year. Built an Influencer and Creator Incubator to bring cultural voices into the brand, expanding reach and authenticity. Led a next-generation social creative team that delivered major performance gains across X, Meta, IG, TikTok, YouTube, LinkedIn, and Pinterest, increasing engagement, visibility, leads, and loyalty. For Jaguar, created the “Copy of Nothing” and “Stay Creative” campaigns celebrating originality and creativity.

See brand work here →

Led the global repositioning of American Express B2C + B2B with the launch of “The Powerful Backing of American Express”; “Don’t Live Life Without It” and “Don’t Do Business Without It”—a bold new creative platform that redefined the brand for a modern audience. This shift allowed us to spotlight community, connection, and cultural relevance, empowering Amex to show up in more human, emotionally resonant ways. We partnered with creators and community leaders whose work reflected the brand’s values, driving engagement through storytelling that felt both personal and expansive. The campaign unlocked new brand affinity, expanded reach among younger audiences, and reinforced Amex’s identity as a brand that backs people, not just purchases.

See brand work here →

Building a Lean, High-Velocity Content Engine

While leading creative for Jaguar in North America at Spark 44, we developed our “Copy Of Nothing campaign and built a Creator X Studio, a lean social and creator content engine designed to help a global luxury brand operate at the speed of culture.

Creator X Studio served as an always-on content system, coordinating strategists, social teams, creators, influencers, and production partners to produce, adapt, and localize work in real time. The model enabled us to leverage assets from across global markets while tailoring them for North American audiences and platform-specific storytelling.

I led the operational framework, aligning brand strategy, creative direction, and performance insights so teams could move quickly without sacrificing brand integrity. Creators and influencers were integrated as true collaborators within the ecosystem rather than treated as simple distribution channels.

The studio combined rapid (and inexpensive) content production with performance-informed decision making, allowing teams to test, learn, and evolve creative in real time. The result was a scalable model that balanced global brand consistency with local cultural relevance.

See brand work here →