Building enterprise brand and content systems for an AI-driven market
* Most AI work I led or concepted at Accenture is under wraps (AKA NDA).
Here are several that I can show.
NVIDIA - Welcome to the Omniverse
Partnered with Nvidia, using the Omniverse platform to build a digital twin of the Defender directly from CAD data, paired with Edify-powered generative environments created through conversational prompts. The pipeline produced cinematic, campaign-ready vehicle imagery without a photoshoot: real product, generated worlds, one system.
CONSUMERBOTS - A Consumer Persona Service
Built ConsumerBots, a generative platform that turns static segmentation into living, conversational personas. Used across Jaguar Land Rover, Mars, Merck, and Takeda to pressure-test strategy, creative, and journey mapping against audiences teams could actually interrogate.
Consumer Application
Strategists primed each persona, then ran live Q&A from both sides of the customer relationship. The system keeps learning, open to social listening on one side, closed expert input on the other.
B2B Application
We rebuilt the personas on sales reps' field notes and modeled physician behavior, giving healthcare teams a safe way to rehearse HCP conversations before the real ones.
SuperEgo — A Conscience for AI
Created SuperEgo, a concept for a governance layer that sits above production AI systems, monitoring outputs for bias, ethical risk, and drift from brand and corporate or even governmental standards, and catching problems before they reach customers or headlines.
Direct TV - “FOYMO” Fear of Missing Out
Concepted #FOYMO for DIRECTV, built around a simple anxiety: in a fragmented streaming landscape, the fear of missing the show everyone's talking about. The system turned viewing trends and social conversation into timely, segment-specific creative, positioning DIRECTV as connected to whatever people cared about that week.
Segment: Binge Drama
Segment: Prestige Drama
Segment: Pop Culture
Turning audience signals into timely, relevant creative
The Investellectual — an AI that sees through the thesis
Created the “Ask More” campaign idea. Built around Capital Group's analyst thinking. Not to give investors faster answers, but to expose the questions behind them. And we encouraged everyone to Ask More and Be an “Investellectual”.
A custom AI trained on asking rather than telling. Bring it an investment thesis and it scans beneath the surface: hidden assumptions, skipped risks, contrarian views, historical parallels, second-order effects. Where most AI is built to sound certain, the Investellectual is built to be skeptical. It does what Capital Group has always done best: pressure-test an idea until the better questions emerge.
