Executive Creative Director, North America + Global Team. (2021 - 2024)

  • Creative and Social Content Lead, at Song, Accenture's tech-driven, advertising and marketing creative group. Member of US team and UK team.

  • Led creative 360° campaigns for Fortune 500 brands including Amazon, Adobe, Oracle, Google, Microsoft, Adobe, Nvidia, Salesforce, Wells Fargo, SAP and Capital Group investments +

  • Managed a 30+ person creative team of writers, designers, motion artists, and content creators, delivering breakthrough brand storytelling and performance-driven marketing.

  • Rebuilt Social Team, optimizing real-time content and audience segmentation, resulting in consistent 20%+ KPI improvements.

  • Creative lead in winning Wells Fargo’s business through an innovative 360-degree marketing pitch.

  • Developed and managed high-impact macro, micro, influencer/creator brand partnerships, enhancing reach, relevance and connection.

  • Advising all clients on optimizing creative products for SEO and SGO.

Founding Member/ Creative Director, Generative and Enterprise AI Continuum Group

  • Led brand creative AI exploratory for global clients while also helping shape the future of creative innovation and “Lifecentricity” mission.

  • Developed AI-powered creative frameworks for clients like Merck, Eli Lilly, and MARS, exploring how generative tools could unlock new storytelling modes, enhance personalization, unify complex brand ecosystems and make creative content. We also developed new prompting strategies.

  • Created immersive campaigns like ConsumerBots, Project Superego and more, prompting strategies, ethical AI deployment, helping teams reimagine what’s possible when creativity and intelligence work in sync.

PROJECT #1: CONSUMER BOTS - A GTP CONSUMER PERSONA SERVICE

I conceived and helped develop ConsumerBots, a generative AI tool that brings consumer personas to life for richer journey mapping and more human understanding. The goal was to go beyond static segmentation and create dynamic, interactive personalities that reveal what truly drives our consumers.

Each ConsumerBot represents a detailed persona built from thousands of insights and can even generate new personalities on its own. This capability helps teams see from multiple perspectives and challenge their assumptions about audiences. Over time, we taught the system to prompt itself, moving beyond user input to surface deeper insights autonomously.

By feeding GenAI with specific traits or viewpoints, ConsumerBots can live on a client’s desktop and provide 24/7 feedback about preferences, motivations, and cultural attitudes. Imagine having a virtual focus group available anytime—one that’s constantly updated by strategists, social listening, and predictive analytics. With multimodal capability, the system can interpret images as well as text, opening the door to new forms of visual analysis and creative testing.

So far, ConsumerBots has been showcased in presentations for brands such as Jaguar Land Rover, Mars, Takeda, Concentric Life, and Merck. It takes thousands of data points per segment and transforms them into living, interactive consumer personas—helping teams think more like the people they’re creating for.

Jaguar and Range Rover learned about their customers and drivers as we had our strategists prime the AI personas for both sides of customers personas Q and A. Here a Range Rover driver talks about her preferences. The system is designed to grow in real-time as it is both open (getting info from social listening) and closed (learning from our own experts).

Our personas to help Healthcare Providers practice interactions with Doctors and Hospitals. (Presented to Takeda, Concentric Life Sciences, Merck, Eli Lilly). The avatars were rebuilt and primed on existing data of pharma sales rep's free text and modeled HCP behavior based on preferences and motivations. Here a rep talks with a Doctor.

PROJECT #2: WELCOME TO THE OMNIVERSE

Partnered with Nvidia. Using NVIDIA's Omniverse platform to generate highest fidelity Defender vehicles from computer-aided design data for marketing purposes. Coupled with the NVIDIA Edify-powered generative AI micro service, we enabled the creation of cinematic 3D environments via conversational prompts. The result is a fully immersive 3D scene, harmonizing realistic, generated environments with a digital twin of the Defender vehicle.

PROJECT #3: SUPEREGO - A CONSCIENCE FOR AI

Who says AI isn’t self aware? I created a platform proposal that is “IA or AI” meaning Internal Affairs for AI. It’s purpose; to scan itself. As we all know, AI can unconsciously perpetuate and amplify biases. This can damage a brands credibility and reputation. “SuperEgo” acts as a safeguard for a companies own AI practices to make sure it is conforming to their own corporate code of ethics and best practices. It is the keeper for ethical AI practices including making sure that is not behaving or abetting in ways that counteract diversity /inclusive practices and codes of conduct etc of the company that deploys it. It scans for bias in language or interactions. It acts as an add-on service that gives the company piece of mind in their particular adopted AI system.

DIRECTV — “FOYMO: Fear of You Missing Out”
An AI-inspired campaign built on predictive empathy.

We developed “#FOYMO” for DIRECTV to dramatize the anxiety every viewer feels in the streaming era — the fear of missing out on what everyone else is watching. The creative idea personified the brand’s intelligence: a platform so tuned into audience behavior it’s practically worried about you.

The campaign imagined DIRECTV as an AI-like companion that anticipates your preferences, understands your habits, and makes sure you never miss what matters most. Every execution — from social content to targeted video — used data signals to deliver the right message at the right moment, turning “fear of missing out” into a reassurance that DIRECTV always keeps you connected to the specific shows that you would love.

Capital Group — “Ask More / Be an Investellectual”
A creative platform celebrating human intelligence in an age of algorithmic investing.

For Capital Group, we built “Ask More” around a simple but powerful truth: the smartest investors don’t follow trends — they question them. The idea of the “Investellectual” became a modern archetype for thoughtful, research-driven investing — people who dig deeper, think critically, and never stop asking why.

The campaign positioned Capital Group as a brand that values human curiosity as much as data, blending storytelling and education through podcasts, interviews, and masterclasses that explored how intelligent questions lead to better investment decisions. In today’s world of AI and automation, “Ask More” felt prescient — a reminder that human insight remains the most valuable algorithm of all

Love’s Travel Stops — “Recharge”
An AI-informed sustainability platform redefining the road trip experience.

We created “Recharge” to help Love’s Travel Stops evolve from a fuel brand into a future-focused mobility brand. As the company introduced electric charging stations nationwide, we built the creative platform to make sustainability feel accessible, human, and fun — something travelers could experience, not just read about.

At its center was “Get Lost,” a digital experience designed to give EV drivers back the spontaneity of traditional road trips. Using real-time data, it reconfigured routes and suggested nearby experiences, allowing travelers to explore off-route while keeping their next charge in sight.

“Recharge” wasn’t just about electric vehicles — it reframed how Love’s could use intelligence, data, and creativity to build emotional connection in a changing category.