Executive Creative Director, Brand Lead - Contract (2024 - Present)

Leading the global launch of a new cruise brand from the inside, overseeing 360° brand strategy, integrated creative, and performance content across channels. Partnering across marketing, product, and experience to drive idea-led transformation, platform thinking, and social-first storytelling that connects the brand to culture and accelerates growth. Leading creative for Royal Caribbean Group with a focus on launching Celebrity River Cruises and modernizing brand storytelling through AI-driven creative systems. Royal Caribbean Group revenue: ~$13B; creative scope in tens of millions.

• Leading the global creative launch of a new brand within Royal Caribbean Group, overseeing full-funnel brand development, content strategy, and integrated marketing campaigns.

• Leading a multi-disciplinary creative team, developing agile social-first content strategies, paid and organic growth campaigns, innovative customer relations and platform-native creative executions. Built the full creative system for a new brand — voice, design, content model.

• Driving brand engagement, storytelling, and experiential activations that position Royal as a leader in luxury and adventure travel.

• Partnering with Product and Design team to create a coherent brand worldwide. Developing e-brochures and catalogues as well.

• Introduced AI tools for ideation, personalization, and versioning, reducing production time by ~40%. as well as helping evolve SEO to SGO strategies for search.

WORK SAMPLES:

TEASER PHASE