Josh Rubin
📧 joshdavidrubin@yahoo.com
📱 917-449-2828
Creative Director and Writer specializing in big ideas, brand transformation, cross-platform storytelling and content creation. Known for high-concept thinking and strategic leadership that translates into performance-driven creative and content. Proven ability to build teams, lead go-to-market strategies, and deliver breakthrough campaigns with measurable impact. Extensive experience on both the brand and agency sides, crafting integrated, social-first content strategies, award-winning work, creator/influencer partnerships, brand and product design, and AI-powered creative solutions.
Currently leading Royal Caribbean Group’s global brand launch—driving a 360° strategy across digital, paid/organic social, CTV, media, and PR—fusing storytelling, performance content, and experiential marketing. Brands include Google, Meta, Netflix, Diageo, Nvidia, Range Rover, American Express, Microsoft, Merck, Eli Lilly, Samsung, Chipotle, Amazon, PayPal, Zelle, Goldman Sachs, Nike, and more.
Recognized with Cannes Lions, One Show Pencils, Effies, Andys, Addys, and the Chris Award for Human Rights.
Winner of the 2025 James Patterson / Author’s Guild / PEN Grant for new novel, Fibonacci’s Spiral.
Proud dad of two girls, 7 and 5.
Recent Highlights
• Spearheading the Royal Caribbean global launch of Celebrity Cruise River, a new brand focused on enrichment and adventure.
• Total transformation of American Express Worldwide into a brand that’s all about backing community, support and experience.
* Reinvention of Range Rover into a fashion inspired lifestyle brand that defines modern luxury and leadership.
• Building Makers Studio and Content Creation Lab at Spark 44 focused on lean, short-form social production.
• Turning JLR into a creative-driven brand that talks to a new generation focused on originality, sustainability and disruption.
• Inventing AI projects at Accenture; ConsumerBot and SuperEgo and more to leverage creative potential of AI for clients.
• Working with innovative start-ups; Open Fortune, Better Help, BEM, Birthday and many more to help tell their brand stories.