Group Creative Director, American Express. Global + North America. (2016 - 2019) B2C and B2B
Creative Lead providing full-service, worldwide for all strategic and creative B2C and B2B marketing and communication.
Led global experiential, social, and digital marketing efforts, creating campaigns that delivered 5.9 billion+ global impressions.
Developed and launched Lin-Manuel Miranda’s Amex campaign, surpassing all earned media projections.
Led the most successful Small Business Saturday to date, driving 104M+ shoppers and $17.8B in sales in one day.
Achieved unprecedented growth and engagement. The "Don't DoBusiness Without It" campaign, drove record acquisitions.
