Culturious LLC — Creative Direction for the Intelligent Era
Independent Expert in Marketing, AI, and Creative Transformation

Culturious is my independent consultancy helping CMOs and brand leaders evolve how their brands think, speak, and show up in the world. I work directly with marketing teams to connect creativity and intelligence — turning ideas, culture, and data into meaningful stories that perform.

CMOs partner with me when they want a senior creative perspective without the layers of an agency. I help teams find their next story, modernize how they make work, and bring clarity and energy back to the creative process.

Areas of Expertise:

Creative Direction & Brand Transformation
Helping brands rediscover their story and express it in modern, human ways — through design, content, and campaigns that connect emotionally and deliver real results. Recent work includes brand and campaign evolution for leading travel, automotive, and financial brands.

Intelligent Marketing Systems
Advising marketing leaders on how AI, automation, and data are reshaping creativity. My focus isn’t on technology for its own sake, but on how to keep creative work smart, culturally relevant, distinctive, and human as the tools evolve. I help brands assess which tech and creative partners, vendors, and platforms are truly valuable — and how to translate SEO to SGO so their brands show up effectively in the new AI-driven landscape.

Launch & Growth Partnerships
Working with founders and early-stage teams to turn raw ideas into clear, confident brands. I help define voice, identity, and go-to-market strategy — building creative foundations that grow over time. My work often includes naming, early campaign strategy, and shaping the first expression of a company’s story across design, content, and social. The goal is to launch brands that feel inevitable — simple, human, and built to scale.

Vertical and Investment Insight
Engaged by hedge funds and investment managers to provide real-world perspective on how industries and brands are evolving. I’ve spoken with institutional investors across sectors including travel, automotive, finance, and consumer goods, translating creative and marketing shifts into business context. These conversations bridge creative insight and market intelligence — helping investors understand where growth, risk, and differentiation truly live.

Innovation
The Culturious Dashboard and Platform is a framework I’ve have developied — a way to connect cultural and social trends, performance data, creative insight, and production effiency in one platform. It’s not software; it’s a mindset and tool — helping brands see what matters and act on it creatively.